What are paid results

Paid results are basically advertisements — the Web site owners have paid to have their Web pages display for certain keywords, so these listings show up when someone runs a search query containing those keywords.
 
When you search in google for any service, you will notice top 4 results are have a little note with them, as they are ads, they are paid results. You can also get paid traffic by PPC, Google adwords is the best advertisement campaign to get paid results.
 
If you are running an online campaign then the outcome of that is paid result. In google there are two ways to approach any situation where you can grab visitors one is paid one is organic in organic approach you apply SEO techniques and in paid procedure you will run campaigns on google adwords which is called ppc as well.
 
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