What are Meta Keywords & Meta Description?

How to create a meta description

The meta description should follow these guidelines:

Be less than 150 characters (but not under 100 characters; take advantage of the space you have).
Provide a valuable, compelling reason for why someone should visit the page (like a call to action).
Incorporate the primary keyword and a secondary keyword you're targeting in the blog post. Include keywords in a conversational format; don’t just cram in keywords for the sake of listing them.
To learn more about how to edit your meta descriptions in HubSpot, follow these instructions.

Meta Keywords

What is a meta keyword?

Meta keywords are no longer used by Google or Bing to determine a site's ranking (relevance), so don't overthink meta keywords. Smaller search engines still might use them in their algorithm, so we recommend adding them anyway. They are invisible to site visitors both on your site on in the search engines.

How to create meta keywords

The meta keywords should follow these guidelines:

The meta keywords should be the same as the tags you're using in the article. The image below shows that I'm using the article's tags as its meta keywords.
Separate the keywords with commas.
Protip: While beneficial to add to your website pages and blog posts, meta keywords don't hold as much weight as they once did for on-page SEO.
Tags

What is a tag?

Tags are often called "categories" on other blog tools like Wordpress. They're used to make it very easy for your readers to find a topic they're interested in on your blog. All the tags that you use in each of your blog post will be listed on your blog sidebar if you have the tag module installed.

How to create blog tags

The tags on each blog post should follow these guidelines:

Add no more than three tags to each blog post.
The tags you choose should be a little broader than long-tail keywords, as you are summarizing the topic of the blog post.
The tags should be used in the blog article's meta keywords.
In HubSpot, we call them topics. You can edit them by heading to the "Options" tab of your blog editor.
 
Meta keywords were used to be sure that each keyword accurately reflects the content of your pages. But, meta keywords are not in use nowadays, search engine not using meta keywords to know the content anymore.

Meta description
is used to describe the content of your web page. It is a short paragraph placed in the HTML header tag of the webpage. The ideal length of meta description is in between 140 to 160 characters (with space).
 
Meta Keywords are a specific type of meta tag that appear in the HTML code of a Web page and help tell search engines what the topic of the page is.
Meta descriptions are HTML attributes that provide concise explanations of the contents of web pages. Meta descriptions are commonly used on search engine result pages (SERPs) to display preview snippets for a given page.
 
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