What are meta descriptions and do they still matter?

[susanburling]

Hi all,

I know how much meta description was important before 7 8 years back but I can not say it is still as effective as it was earlier as I have read "meta description is not a ranking anymore" in lots of articles wrote by SEO experts.

 

[dombowkett]

Yes, Meta title & description are basic requirements while optimize a webpage.

 

[alinajack]

Meta Descriptions are still matters in seo. Because it tells the crawlers and users about the webpage in short. Using keywords in meta descriptions still matters and helps to get rank in serp because of relevant content and keywords.

 

[RH-Calvin]

Yes meta description still matters. It is a snippet of up to about 155 characters – a tag in HTML – which summarizes a page's content. Search engines show the meta description in search results mostly when the searched-for phrase is within the description, so optimizing the meta description is crucial for on-page SEO.

 

[Astrologer Mahendhar]

This tag has no direct effect on your page ranking. However, it is still important. More often than not, this is the information that shows up in the SERPs as the page's description. This is your SERP sales pitch.


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