What are landing pages?

A landing page is a web page that appears when a visitor clicks on a PPC ad or a search engine result link. The home page of a website is not the only landing page; every page in a website has a purpose and is a potential search engine landing page.
 
A landing page is a web page that appears when a visitor clicks on a PPC ad or a search engine result link. The home page of a website is not the only landing page; every page in a website has a purpose and is a potential search engine landing page. A landing page should contain content that relates to the keyword search phrase. For example, searching in Google for website mockup should bring up web landing pages that contain content relating to the keyword phrase “website mockup”.
 
In online marketing a landing page, sometimes known as a "lead capture page" or a "lander", is a single web page that appears in response to clicking on SEO.
 
A landing page is a web page that show when a guest or visitor clicks on a PPC ad or a search engine result link. The main domain of a website is not the only landing page; each page in a website has a purpose and is a possible search engine landing page
 
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