What are incoming links

An inbound link also referred to as a incoming link is a hyperlink on a third-party web page that points to a web page on your site. Inbound links are important for SEO because Google and other search engines see multiple, relevant inbound links to a page as a sign that the content on that page is useful.
 
When a publisher writes an editorial and links back to you, the primary visit coming back from that link is mechanically detected by the Incoming Links plugin as having a replacement referrer. The referrer is valid against a group of rules and filters, a number of them being user outlined.
 
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