what are generic keyword:

Generic keywords are searchable or identifiable words that have meanings that have a relatively wide scope. Generic keywords tend to produce a relatively large number of matches and tend to have a higher cost.
 
Keyword research is a very important task which helps you to rank your website high in SERP for relevant keywords to your products and services. While we do keyword research, When we search for any keyword in keyword planner or in any other tool, we automatically get a list of keywords relevant to your keyword. These keywords are called Generic Keywords or Natural Keywords.
 
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