What are doorway pages?

Doorways are sites or pages created to rank highly for specific search queries. They are bad for users because they can lead to multiple similar pages in user search results, where each result ends up taking the user to essentially the same destination. They can also lead users to intermediate pages that are not as useful as the final destination.
Here are some examples of doorways:
* Having multiple domain names or pages targeted at specific regions or cities that funnel users to one page
* Pages generated to funnel visitors into the actual usable or relevant portion of your site(s)
* Substantially similar pages that are closer to search results than a clearly defined, browseable hierarchy.
 
So, what are doorway pages? Doorway pages are pages that are designed specifically for ranking benefits. They consider search engines, but not users.
So there are a number of types of doorway pages. Two commonly seen are cloaking and redirection pages. These are pages designed for search engines to see, but users don’t see these pages. If you click on one of these pages in the SERPs, you’re instantly redirected to a more useful page.
 
Doorway pages are webpages that are made for spamdexing. This is for spamming the record of a web crawler by embeddings comes about for specific expressions with the motivation behind sending guests to an alternate page.


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