What are benifits of Guest Posting?

Guest posting is the process of writing a blog post to be published on another blog as a temporary featured author.
 
Guest blogging is, indeed, one of the powerful ways of building strong, high-quality relationships that may help you in multiple ways, including developing business opportunities and professional connections, setting brand value and, of course, acquisition of link juice.

But, there are many people in the industry who aren't grasping the real worth of guest blogging. They tend to view guest blogging as just another link building tactic. Because of this, they continue to build low quality content for submission to blogs that accept guest posting. Sadly, I estimate that one out of ten blogs actually publishes this junk, polluting the web with garbage.

Discussion about guest blogging as a relationship development tool vs. guest blogging as yet another vehicle for mere linkbuilding is all over the web. What makes this post different from others is that I will provide case studies and success stories to back my opinion of the real potentials of this practice.
 
Guest posting is truly a powerful mean for businesses to reach out to a wider audience and establish strong and meaningful relationships, connect with other people and create communities around their brands.
 
Guest blogging is riding high right now and the whole Internet Marketing sphere is buzzing with talk about it. Some people consider guest blogging to be one of the more powerful of available tactics, while others disparage this viewpoint, saying that guest blogging is highly misunderstood and that people are misusing it.
 
Following are the benefits of guest posting-
1. Backlinks-
Guest Posting helps to building backlinks and building brand. your ranking would increase. All the blogs which have guest blogging enabled, get most of the guest writers by the backlink factor.
2. Bigger Platform-
Many times the reason for guest posting for a blogger is that he/she feels that his/her blog is not big enough and the knowledge cannot be widely spread and may go waste. Guest posting helps you to share your knowledge with people on a bigger platform. Not only, you get more famous but your knowledge becomes useful as well.
3. Popularity-
The frequency has slowed down now but has never stopped. You become more popular if your article is good enough to attract the eyeballs.
 
The best part is that, it helps in brand building on other blogs that have gained authority. The best to get more out of it is to participate on blogs that belongs to the same niche..
 
Big benefits here:

1. Exposure
Great, high quality content has become even more important as more readers are getting the majority of their news and information online instead of nightly television news programs or newspapers. This means that there is a flood of content being published each day, and the more websites a person or company is mentioned on, the better (not only from a human perspective, but also a search engine perspective).

2. Credibility
Positive association with brand names definitely drives credibility for individual authors and the companies for which they write. An author who has been published on sites like Huffington Post or Marketing Land will most likely be seen as more credible in their field than someone who has no guest posts at all. It can be difficult to get approved as a guest writer or contributor for top industry sites, so starting with smaller blogs and using them as a portfolio will start creating the online credibility that will only grow once the author has been published on more popular sites.

3.Inbound Links
Increased website traffic is one of the main reasons why many writers choose to begin guest blogging in the first place. Most websites allow writers to submit a bio and/or their social media profile URLs to be published at the end of the post. These links drive referral traffic and boost organic search rankings, resulting in better search visibility for the author’s website.
 
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