Guest blogging is, indeed, one of the powerful ways of building strong, high-quality relationships that may help you in multiple ways, including developing business opportunities and professional connections, setting brand value and, of course, acquisition of link juice.
But, there are many people in the industry who aren't grasping the real worth of guest blogging. They tend to view guest blogging as just another link building tactic. Because of this, they continue to build low quality content for submission to blogs that accept guest posting. Sadly, I estimate that one out of ten blogs actually publishes this junk, polluting the web with garbage.
Discussion about guest blogging as a relationship development tool vs. guest blogging as yet another vehicle for mere linkbuilding is all over the web. What makes this post different from others is that I will provide case studies and success stories to back my opinion of the real potentials of this practice.