Visual marketing

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digitalone

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Internet users today prefer visual content more than plain texts. They want to engage more with video, infographics, memes and all those that have aesthetic value and catch their attention.

Here are some benefits of visual cintent marketing:-

  1. Superior rate of user engagement
  2. Faster processing rate
  3. More views per post
  4. More followers, more trust and more inbound links
  5. Easy to grasp and helpful in influencing emotions
  6. More favourable action, improved social engagement & longer user stay
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Visual marketing is the discipline studying the relationship between an object, the context it is placed in and its relevant image. Representing a disciplinary link between economy, visual perception laws and cognitive psychology, the subject mainly applies to businesses such as fashion and design.
 
Visual marketing is the discipline studying the relationship between an object, the context it is placed in and its relevant image. Representing a disciplinary link between economy, visual perceptionlaws and cognitive psychology,[1] the subject mainly applies to businesses such as fashion and design.As a key component of modern marketing, visual marketing focuses on studying and analyzinghow images can be used to make objects the center of visual communication. The intent is that the product and its visual communication therefore become strategically linked and inseparable andtheir fusion is what reaches out to people, engages them and defines their choices (a marketing mechanism is known as persuasion[2]). Not to be confused with visual merchandising, that is one ofits facets and more about retail spaces; here, Marketing gets customers in the door. Once inside, merchandising takes over—affecting placement of products, signage, display materials, ambiance andemployee staffing.
 
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