Video in Content Marketing Plan

productdesigner

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YouTube is now the second largest search engine on the web and while video marketing is frequently an afterthought, its value demands a front-runner position in your content marketing plan.

Here are some reasons why video is a star player in the content marketing:-
  1. Improved SEO
  2. Stronger consumer attention
  3. Higher engagement
  4. More video-favored technology
  5. Greater optimization opportunities
  6. Higher retention rates
  7. Rise in accessibility
  8. Increased customer conversions
T-Shirt Designer Software
 
What do your audiences need to know from you? Use search and social media, plus conversations with customers and your internal personnel (sales and customer service, especially) to better understand the information and persuasive requirements of your customers. Then, organize those needs by persona and funnel stage to create a map of necessary content.
 
Video is certainly favorable for SEO because lots of people would prefer to watch something, rather than read. It is much easier to absorb information if presented well in a video, rather than through text. Hence, its growing importance in SEO. However, videos have to be of high quality make or otherwise people are simply not going to watch it.
 
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