Unconfirm Google Update

“Fred” is just a humorous euphemism that Googler Gary Illyes made up on the spot when pressed for a name for an unconfirmed, hypothetical update that a small percentage of (mostly) aggressive Web marketers attributed to March 7, 2017 or thereabouts.
Googlers John Mueller and Gary Illyes did confirm that something probably changed on that date because it was a Tuesday and Google rolls out changes to its live search engine “on average” (according to Illyes) about 3 times a (week)day.
 
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