Modern consumers want the latest and greatest. Thus, service providers are also need to evolve and innovate to address the changing customer requirements. Digitization, Automation, Machine learning, and Cloud are all advancements that have changed the way business function. Modern consumers want the latest and greatest.Thus, service providers are also need to evolve and innovate to address the changing customer requirements. With the progressive growth in the service provider segment, it is key to get an edge over the competition and remain relevant to the industry. Service providers need to launch and monetize new services, attract new customers and, ultimately, increase revenue. How can service providers prepare themselves to sustain in this ever-evolving environment?