Social strategy ?

I'm not sure what you mean by social strategy but you can use social media to your advantage in many ways, for example a Facebook page for your site, these days many businesses have them. You can also set up a Twitter account amongst other things. It all depends on what you are trying to promote and your target audience, without knowing anything about your site, it's hard to comment.
 
Social Media Networking increase the website traffic, generates business sales and leads etc. Strategy for social networking is given below

1) First of all create eye-catching business page in social networking sites ( Facebook, Twitter, GooglePlus etc)
2) Add people according to your business promotion geo-location area.
3) Add groups according to business services
4) Post, tweets daily basis in social networking sites
5) You also take idea form your competitor social networking profile, how can they promote their business.
 
Among many other types of promotion, push advertising is a really nice addition, don't forget about this when you launch your promotional campaign. I set up push notifications via https://3xpush.com/ for every new website I launch, it's very effective for getting traffic.
 
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