Just because you can get more traffic via it. You also get most genuine and targetted traffic with the help of Social Media if you know how smartly you have to use.
Social media is important for business because it is abundant market. You can get traffic, advertise your product, get opinion of customer for your product, identify your customer's demands and interact with client conveniently and fast.
In response to your question, there are many reason why social media is important for businesses. One reason is that it is one way of getting more clients and customers without expending ma lot of money. Using social media like Instagram and Twitter for marketing is great for telling people about your products and also on how to get them.
Another reason why social media is important for businesses is that it can serve as a unique portal for support on your services and products. If there is an issue or a problem with some of your products, the world of social media will certainly let your know about it....right away. So you’ll be the first to know when there are issues and then you are in a position to you take the necessary steps to fix them right away.
Social media is one of the best mediums to reach all type of audience. Around 70 to 80 percent people using social media that is the reason business persons uses facebook, twitter, Pinterest and others to advertise their business.