SMM vs SMO

The clear difference between the two is: SMO refers to on-page modifications on your website whereas SMM refers to activities taking place outside your website (on some other channels). In brief, SMO can be taken as a way to encourage SMM activities by visitors of your website.
 
SMM is Social Media Marketing which includes promotion of websites through Social Bookmarking, networking websites, forums posting, blog and article posting, and many more. Social media optimization is all about exposing your website on social media channels like Facebook twitter, google plus, linkedin, stumbleupon; it helps you in building good social media reputation with more traffic, which is considered by Google while ranking your website in search results.
 
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