SME full form in google ad words ?

Here is the KISS about AdWords.

AdWords is another marketing tool in the arsenal of Google, they make almost all their revenue from AdWords.

You sign-up with Google for AdWords and within minutes you are ready to go.

First you write an ad describing your business. These are the ads you see on the right and sometimes top of a search page, you will also see similar ads on some websites you visit, all these are referred to 'Sponsor Ads'. Your ad will show exactly like one of those. You have very limited space so write it well.

The next step is to pick out 'Keywords'. These keywords are what trigger your ad to show. You can pick many keywords or a few or just one. The whole crux of the AdWords lies here, it is your keyword selection that is critical.

A user types in a word in the search bar, if it matches your Keyword, your ad gets displayed on the page.

Please understand that this is very very simply put, it gets a bit more technical, when you wish to have your ads show on the first page.

To continue, every time someone clicks on your ad (which takes them to your website), you pay a fee to Google. This fee is dependent on how much your keyword is worth at that moment. You don't pay for displaying your ad only when it is triggered.

During the setup you can set your maximum money you wish to spend per day, and the money you wish to pay for each keyword.

I hope some of this makes sense, otherwise, e-mail and just ask for more details.
 
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