To improve your SEO keyword you have to do some technique like on page SEO and off page SEO. Make sure that your off page SEO technique should be strong and effective. Add blog to your website identified with your keyword. Make quality backlinks for that blog or keyword. The quality substance is the main driver of your internet searcher rankings and there is not a viable alternative for awesome substance. A quality substance made particularly for your proposed client expands site activity, which enhances your site's power and importance.
To optimize your keyword for SEO purpose, you should use your keywords in title, h1 tag, alt tag, anchor text, content, meta tag, signatures etc. Also create backlinks using the keywords.