SEO vs SMM

Both are good in my opinion because it's depend on your business need. If your business wants to get brand awareness then Social media marketing is best option and if your business wants business from other places then search engine marketing is the best option. There are many outsourcing software development companies which providing internet marketing services for your online businesses.
 
They’re both have significance in making the campaign successful. Using SEO will increase your website visibility in the search result page of the major search engines like Google and SMM also play an important contribution, having an active social media presence has become an invaluable part of expanding your reach and establishing trust on the Web.
 
-Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a web search engine's unpaid results—often referred to as "natural", "organic", or "earned" results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users, and these visitors can be converted into customers.SEO may target different kinds of search, including image search, local search, video search, academic search,news search and industry-specific vertical search engines.
-Social media marketing (SMM) is a form of Internet marketing that utilizes social networking websites as a marketing tool. The goal of SMM is to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach.
 
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SEO - SEO stand for search engine optimization, it’s the one of the finest technique for improving your website ranking in search engine and also it’s very helpful for generating target visitors to your website. It’s very different and better in comparison with traditional marketing.

SMM - Social Media Marketing is used to promote a website through all sorts of social media, for example, include a link to a content that can reach thousands of users within social network. It’s main objective is to generate brand and visibility in the search engine.
 
SEO (Search Engine Optimization)

SEO deals with your company’s PRIMARY website’s ranking on a search engine result page (SERP) and how the indexed result is displayed. SEO techniques try to improve a websites search engine rankings and gain that website more visibility and traffic.

SMM (Social Media Marketing)

The final acronym we will tackle in this post is SMM. Social Media Marketing is about promoting a business via social media channels and includes conversing with clients on their chosen social networks. It can also include “Paid Social Search” or social paid advertising. Paid social search is much like SEM but adds behavioral targeting to the equation. A majority of this advertising is based on a PPC model, meaning advertisers only pay when a user clicks on the advertisement.
 
Both techniques are good.According to your business and budget you can choose these techniques for your promotions.If budget is low SEO is the best choice, If budget is high and need great growth in promotions you can use both techniques.
 
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