SEO or ASO?

SEO is manipulating search algorithm to get better ranks for websites used by the web developers and web marketers to optimize web site to increase search visibility over various search engines. While ASO is used to increase rank over app stores like if you search for ‘Video Player‘ #1 , #2 & #3 positioned app will have better chance to get downloaded by the users.
 
(ASO)App Store Optimization is the process of optimizing mobile apps to rank higher in an app store’s search results. The higher your app ranks in an app store’s search results, the more visible it is to potential customers. That increased visibility tends to translate into more traffic to your app’s page in the app store.
The goal of ASO is to drive more traffic to your app’s page in the app store, so searchers can take a specific action.

(SEO)Search engine optimization is a methodology of strategies, techniques, and tactics used to increase the number of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) -- including Google, Bing, Yahoo, and other search engines.

Both have their own importance in ranking your online business in SERPs. ASO is best for App optimization. SEO is better for your eCommertce website.
 
Both are required.

For website you can go with SEO techniques
For app you need to take of ASP techniques.

The basic of SEO is to optimize your website for search engine and ASO is to optimize your application for App Store.
 
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