SEO is the great way then why PPC?

PPC stands for "pay per click". Pay per Click is an advertising model where businesses pay an agreed upon amount, each time their advertisement is "clicked", and not each time their ad is displayed. When you setup a PPC campaign you can control the traffic. While a new website takes time to rank well in search engines, with PPC you can turn the traffic on and off. With PPC you can create almost instant traffic.
 
Hi,

Pay-per-click (or PPC) is a paid service for an advertisement
SEO is a free technique to gain website traffic.

PPC, the result you receive will be faster than SEO because it takes time to give the result.
 
CPC and SEO have its pros and cons:

CPC is an instant way to get in top search results BUT it's billable (you are in top when you pay). If you have season goods to sell (like New Year Christmas tree), it's easier and more effective to use CPC.
SEO requires more time & efforts to get in the top of organic search results. But if you manage to get in top, you will stay here with no need to pay.
 
SEO is more like a long-term process when PPC allows you to drive instant traffic. Also, in some cases ranking in top-10 for some keywords might be almost impossible due to high competition. PPC is also usefull when you need to target the particular audience.
 
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