What should be the strategy if a person has just started working on a fresh SEO project where no link building has ever done. How can make a website crawled by Google.
First of all, you have to begin SEO of a website with On-Page SEO techniques first then proceed to Off-Page SEO techniques. You cannot create backlinks without implementing On-Page SEO techniques.
You can start with registering your website with Google Analytics, Webmaster...
The Second step would be listing your business on google business listing...
Then Starts with the SEO - Identifying Keywords, Targeting then within the website, content, etc..
Writing Blogs & Article, etc..