SEO for a new website

Hey mate,
Ivan from Serpstat here to land some help. I'll share some cool tips that actually work and promise a discount for everyone who will like my answer and PM me to tell so.

New sites lack few things but they also promise tons of opportunities. What works for new sites and yields results faster:
- scrutinize niche and find keyword possibilities;
- find weak points of your direct competitors;
- use your most successful competitors for inspiration;
- research niche question to generate good content that is in demand;

To find good relevant keywords in your niche you can use Serpstat, Google Keyword Planner, Ahrefs or Semrush. At this stages anything goes, so gather as much data as possible.

Start by typing your seed keywords (general keywords that relates to what your site is about) into Serpstat and in SEO Research click on Competitors report to see all niche competitors.

Once you’ve found all of your competitors in niche, start researching their domains and find keywords weaknesses. The tool can compare up to three domain back to back which makes this process much easier. For example, you can type your domain in the tool and navigate to Domain Analysis > SEO Research > Domain vs. Domain:
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Here you can type two domains of your competitors (the tool will also automatically suggest the most relevant competitors to your queried domain so you can pick from the list below) and press Compare:
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Circle diagrams will represent the total amount of keywords that each domain uses in SEO with a visible inter-lapses so you can instantly see all the common and unique keywords of each domain, each two domains, or all common keywords for three domain. Just click on the area inside the circles and keywords with their positions in SERP will be shown in the report below the diagrams. Here you can analyze each domain’s positions changes for each keyword and assess your best keyword possibilities.

Content

To find good ideas for your content you can research search suggestion (drop-down autosuggestion from Google when you make a query) with your keywords. One great free tool for this is Answerthepublic. It creates a mind map of question found in search suggestions.

I kid you not but we have the biggest and freshest database for search suggestion at Serpstat. So it also very advisable to use this particularl useful and totally free feature: type your keyword and go to Content Marketing > Search Questions.
Here you’ll find the most popular keywords used with your queried keyword and all search suggestions with your keyword in the form of questions. HINT: write 2000 words articles providing good answers to these questions and use these questons as your long tail keywords. So the next time google gives someone this suggestion, there’ll be your page targeting the direct match! Google loves niche-specific answer and include then in rich snippets.

Assess your keywords difficulty


There are two common ways to calculate KD. By analyzing backlinks of top domains and by analyzing backlinks of top URLs.

First Method to Assess KD

Within the first method, KD is an average value of the number of backlinks every domain in top 10 has. The main disadvantage here is that the entire domain is analyzed instead of a specific page. Thus if some not influential and not relevant page of such trustworthy domain as Wikipedia or Amazon, e.x. is in top-10 of Google SERP, the KD for this keyword will increase.

The problem with tools like Moz is that they allow for wide discrepancy assessing the keyword difficulty relying mostly on the number of backlinks. This is exactly what the kind of issues that we had at Serpstat when we first decided to build our own keyword difficulty tool.

Second Method to Assess KD

The second method is based on the number of backlinks every page in top 10 has, where KD is an average value. Sure, backlinks are the crucial ranking factor, but not the only one. That's why this method cannot be considered as a perfect one.

How we calculate KD?

We used the second algorithm as a basis and added several additional metrics to improve its accuracy. Here are all the parameters we consider:

Referring Domains — shows the number of domains that refer to the pages of Google top 10;
External Backlinks — the number of backlinks pointing to the pages of Google top 10;
Serpstat Page Rank refers to the number of backlinks your site got;
Serpstat Trust Rank refers to the number of trustworthy and quality backlinks your site got;
Domains with the keyword in title — the number of domains that contain the requested keyword in title;
URLs with the keyword in title — the number of pages that contain the requested keyword in title;
Main pages in SERP — shows how many main pages are in top-10 of SERP.
This allows for a much more accurate data that takes much more relevant ranking factors into account. This makes our KD tool the sharpest on the market given that our US database for

How we set up the formula?

We took 2 sample groups of keywords (simple and difficult) and manually evaluated level of competition for them. Using machine learning, we assorted the best coefficients that give the most accurate results and match our samples. After that, we took other samples to test the gained results.

To get the KD for the desired keyword, enter it to Serpstat's search bar, and on the overview page you'll see the KD metric.To see detailed info, go to Keyword Selection feature and click on the arrow at Keyword Difficulty column.

Thats pretty much it. Find keyword possibilities in your niche. Create relevant content that's on demand using questons from search suggestion. Assess your keywords difficulty and pick keywords that are relatively easy to rank in top 10. Wish you all the best:)
 
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