SEO and Google Reviews

for local SEO:
Pulling in consumer reviews from other reputable sites to generate a score for your business. Positive social proof coupled with effective SEO, is a winning combination for the business
 
Reviews help define your image for consumers who use them for their research since reading reviews can help speed up decisions about purchases. Businesses that get the most high quality reviews tend to get high Google ranking. So it's advantageous to optimize your profile for Google reviews, since this content creates extra clicks for your business. Reviews on other sites such as Yahoo have less impact on Google ranking.
 
Both google and the people looking through the search engine result page, trust what people say about your website more than how good or grand you present yourself, thus generate more clicks and more domain authority than your on-page or off-page SEO efforts. Therefore google reviews act as one of the many factors affecting your SERP ranking and number of clicks.
 
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