TOP 5 WHITE HAT SEO TECHNIQUES:
1. Quality Content
When we first started looking at SEO as a separate entity to website build there was one phrase that we would continually hear, “content is King”, and it’s true. There is nothing more valuable you can do to optimise your site for search engines than offer unique well written content. A search engines aim is to serve up what it believes to be the most appropriate website for any given search to the end user.
2. Use Structural (Semantic) Mark Up and Separate Content from Presentation
3. Titles and Meta Data
4. Keyword Research and Effective Keyword Use