Roi

M

Michael

New member
ROI is the acronym used for Return on Investment in business and PPC Advertising & Marketing campaigns. ROI is a measure to analyze the profit for the business for a particular advertising investment.
 
ROI (Return on Investment) is not only an seo term otherwise its a finance term also.
We generally calculate ROI on sales and cost on that.
PPC click costs aren’t the only cost to a PPC campaign. In ecommerce, there are costs to make the products and fulfill the orders. There are credit card processing costs and the cost of returned goods. You also have customer service costs – the salaries of the people who answer phone and email inquiries.

Even in lead gen, where you’re not selling physical products, there are still costs. Consider fixed costs such as those that keep your website running: servers, equipment, and technicians. What about the salaries of the salespeople who follow up on all those leads? What about the cost for marketing automation?
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Return on investment (ROI) is the concept of an investment of some resource yielding a benefit to the investor. A high ROI means the investment gains compare favorably to investment cost. As a performance measure, ROI is used to evaluate the efficiency of an investment or to compare the efficiency of a number of different investments.[1] In purely economic terms, it is one way of considering profits in relation to capital invested.
 
ROI (Return On Investment) – Revenue generated or leads acquired as the direct result of a marketing campaign minus the cost of the campaign.
 
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