Rich Snippet

Google shows the result of your query - the title in blue, the URL in green and a description of what the page is about. This is what we call the snippet.A rich snippet contains much more information than the normal snippet does. That’s why we call it a rich snippet.They look much nicer and you’ll instantly know more, just by looking at them.
A rich snippet shows extra information between the URL and the description.
 
Rich snippets are a type of on page mark up. They are that extra bit of information that appears under search results. This is that extra pop of flavour that differentiates from the plain old potato next to you.
 
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