Facebook is beneficial to those who socialize with friends, or for marketing. Obviously, Facebook is a social media network which allows you to socialize with your friends. This can mean chatting, or playing games with them. On the other hand, marketers can use Facebook users to their advantage. They can construct a fan page which people would eventually start liking and sharing with their friends, and from there, the marketer can advertise whatever they want. Affiliate links, websites, youtube videos, etc. It's a big way for someone to get a lot of traffic.
