Please explain me new update of google

Actually Latest update by Google is PayDay Loan and it is effect to the ecommerce site not any other site. Yeah many of see some basic jumping and many not but all these people are running eCommerce site or you can say shopping portal. Purpose of this update is to improve the user search and provide them exactly what they need. After this update was revealed there were around 85% search query effect.
 
Google's latest algorithm is the Hummingbird, a complete upgrade of the Penguin and Panda algorithms. Basically, the algorithm takes into consideration each word in the search query, upgrading conversational search mechanisms.
Having said that, guest posting is already a thing of the past, due to the amount of spam seen by the Google's web spam team. So better avoid that. Back links are still the thing that determines SEO, as well as your web design and on-site content.
 
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