On-Page

On search engine optimization, on-page optimization refers to factors that have an effect on your Web site or Web page listing in natural search results. These factors are controlled by you or by coding on your page. Examples of on-page optimization include actual HTML code, meta tags, keyword placement and keyword density.
 
For Title tags, see in google search how many characters you see it shows when you make a search in it. It is generally 50 to 65 characters with black spaces. In descriptions there should be 170 to 180 character including blank spaces.
 
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