* Keyword in title tag
* Keyword in description tag
* Keyword in H1 tag
* Using keywords in the page's copy
* Length of the content
* Duplicate content
* Canonical tag
* Image Optimization
* Content Updates
* Outbound links
* Internal links
* Keyword in URL
On-Page SEO refers to all the things that you can do ON your website to help you rank higher, such as page titles, internal linking, meta tags & descriptions, URL structure, page loading time, Internal linkings, keyword research etc.
Keyword Density
Quality content
Meta tags, h1 tag, title tag, alt tag in HTML codes
Internal linking
SEO and mobile friendly website layout
Submission of sitemap.xml
Easy navigation system