Local SEO is an effective way to market your business online. It helps businesses promote their products and services to local customers at the exact time they’re looking for a local business. Local SEO uses a variety of strategies — getting your site ranked on search engines like Google, business directories such as Yelp, Superpages, Foursquare, Yellowbook, Google My Business listing, Bing Places for Business page, localized content on your website, online reviews and other strategies.