Keyword

Uh-uh. Keep your keywords at a minimum. Don't overly repeat the same keys in one content. What you can do to add weight on your primary keyword is to include or mix in related keywords. This way, you won't appear too obvious to Google. Obvious means over optimizing.
 
Don't agree with GreenLionNet - I'd say more like 3-5%. However keyword phrases are more important than repeating a single word
 
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