Is Link Exchange is a Part of Black Hat SEO or Not?

Even telling or forcing people to link exchange is generally something you can be penalized for. I don't know what Google thinks of Link Exchanges at the moment, but in future updates, they will probably develop something to find out about them, and automatically penalize the people who link exchange.
 
bhavdeep123 said:
Yes, link exchange is a part of black hat SEO. Black hat seo is not good for your Site ranking. So use always white hat seo.
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bhavdeep123 - Can you please tell me why link exchange is black-hat seo.


Link Building is totally white hat techniques to increase the website ranking + PR. But when we doing link exchange, we always follow the google guidelines like exchange links with niche quality sites.
 
A link exchange also known as a banner exchange is a group of websites that operates similarly to a web ring. Webmaster's register their web sites with a central organization, that runs the exchange, and in turn receive from the exchange HTML code which they insert into their web pages. This benefits both web master's sites by increasing the number of inbound links to their sites. The more inbound links, the better their sites rank in organic search.
 
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