Is it necessary to put keyword in URL to rank over Google?

[susanburling]

Hello friends,

Is it necessary to put keyword in URL to rank over Google?

 

[MVM Infotech]

While they do give weight to the authority of the overall domain itself, keyword use in a URL can also act as a ranking factor. While using a URL that includes keywords can improve your site's search visibility, URLs themselves generally do not have a major impact on a page's ability to rank.

 

[Devi HR]

While using a URL that includes keywords can improve your site's search visibility, URLs themselves generally do not have a major impact on a page's ability to rank.

 

[davidweb09]

Yes, Website having keyword based domain & URL - are priorities by Google. https://patchclub.com/