Imagine being able to reach millions of potential customers in a day! What would be the fastest, quickest, and most efficient way to do this? Well, it certainly wouldn't be with the Pony Express. The Internet is our digital express, and we need to know how to leverage our marketing opportunities.
Internet Marketing is online marketing using websites, email, advertisements, videos, and blogs. Social media and mobile marketing could be included in this, but they are unique enough that they have their own lessons. So, let's focus on the Internet and the ways we can use it to market our goods and services.
Internet marketing is a developing field that keeps marketers on their feet and consumers looking for the best deals. Now that we do so much online, it's very easy for marketers to learn not only what consumers want, but how and when they want it.