Inbound marketing

Inbound marketing works by attracting potential customers to your company website. Once they arrive, inbound tools are deployed to convert those qualified visitors into leads, and ultimately customers who will promote your brand.
 
Inbound marketing is the promotion of a company or other organization through blogs, podcasts, video, eBooks, newsletters, whitepapers, SEO, physical products, social media marketing, and other forms of content marketing which serve to attract customers through the different stages of the purchase funnel.In contrast, buying attention, cold-calling, direct paper mail, radio, TV advertisements, sales flyers, spam, telemarketing and traditional advertising are considered "outbound marketing
 
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