PPC (Pay-Per-Click) advertising is important because it offers businesses a highly targeted and measurable way to reach their audience online. With PPC, advertisers only pay when users click on their ads, allowing for cost-effective marketing campaigns. PPC also provides instant visibility on search engines and social media platforms, making it ideal for businesses looking to quickly increase website traffic, generate leads, and drive conversions. Additionally, PPC offers valuable insights into audience behavior and campaign performance, enabling advertisers to make data-driven decisions and optimize their advertising strategies for maximum ROI.