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How to enable rich snippets for your article
The strategy and the methods used by the Search Engine Optimization (SEO) people are constantly changing according to the algorithm of search engines like Yahoo, Google are changing. For ex, Google has bring out more algorithm like penguin, , EMD, panda, page layout, hummingbird and more for these last few years. As a result of this, marketers or SEO service providers can no longer take shortcuts. They can only beat Google algorithm by building quality traffic to their website. To drive quality web traffic, improve the rate of clicks via organic search results which can be achieved by ‘RICH SNIPPETS’.
Rich Snippets:
Rich snippets is actually a usual result on SERPs (search engine results pages) with some extra details like author information, location, ratings, and reviews which makes your results to stand out of others. This will surely help to the people who are willing to get noticed by more people and more traffic to their website/blog or to make your content unique in the web page.
How does it work?
By improving the appearance of the listing and providing more valid information to the users, rich snippets increases the number of clicks to the website/blog than the normal listing. Simply it is used to augment the improved visibility on the web page which helps user to reach what exactly they are searching for. This diminishes bounce rate and increases viewing time on the page.
Rich Snippets can be achieved once the Google understands the meaning and value of content in your web page in order to help the end users to give the instructive results.
Now look at the sample snaps of Rich Snippets of the term Google in Google search. This is how it exactly looks like,
Hope the above image gives the clear idea about Rich Snippet. The first result which is marked is the result of rich snippet, in which extra summary of the particular URL has been given like reviews, ratings and other details. But in a regular snippet, it is not. Notice the difference between both.
The ambition of using Rich Snippet is to increase the click-through rates. It doesn’t mean that it is the only way to place your site in Google’s 1st rank. Web master or SEO people have to do remaining possible practice to achieve clicks from targeted audience by using this procedure as one of them.
How to accomplish this?
There are some specified ways to use the rich snippets in your activity. Let’s look at the most impactful ways to get started with rich snippet.
Google Authorship:
Through author snippets, one can easily do this. This feature allows the users to see the author/owner’s image and name. In article marketing, people can use this to get more views.
Take a look at this example image,
This can be achieved once you have Google+ Profile. Follow these steps to do it,
1. Create Google+ profile with an attractive and original profile picture and with your name. (Ignore if you already own this).
2. Then link your own article/blog or some other content to your Google+ profile using rel=”author” tag. Use this link in author bio page.
3. Finally add a reciprocal link from your Google profile to the targeted site by doing following procedures.
• Edit the contributor To section of your Google+ profile
• In that, click Add Custom Link
• Then add website URL.
• Click Save then.
Note: Google will take time to approve this process and show author information in Google web search page.
Reviews and Ratings:
The goal of reviews and ratings in a rich snippet is to improve the appearance of listing in Google search like following image.
Defined code is available for rich snippets which can be used within HTML code to display different reviews. This allows users to rate or vote up your product or service in an easiest way.
Typically there are different number of rich snippets are on hand to use in the following areas.
o Events
o Music
o Organization
o People
o Products
o Recipes
o Article
o Software applications
Still this feature can be used in many areas in an effective way. Google insist on that marking up your data for rich snippets will not affect your page rank in Google results and also there is no guarantee offered from Google to use your markup, but they encourage users to create a content that users want to use and share.
The strategy and the methods used by the Search Engine Optimization (SEO) people are constantly changing according to the algorithm of search engines like Yahoo, Google are changing. For ex, Google has bring out more algorithm like penguin, , EMD, panda, page layout, hummingbird and more for these last few years. As a result of this, marketers or SEO service providers can no longer take shortcuts. They can only beat Google algorithm by building quality traffic to their website. To drive quality web traffic, improve the rate of clicks via organic search results which can be achieved by ‘RICH SNIPPETS’.
Rich Snippets:
Rich snippets is actually a usual result on SERPs (search engine results pages) with some extra details like author information, location, ratings, and reviews which makes your results to stand out of others. This will surely help to the people who are willing to get noticed by more people and more traffic to their website/blog or to make your content unique in the web page.
How does it work?
By improving the appearance of the listing and providing more valid information to the users, rich snippets increases the number of clicks to the website/blog than the normal listing. Simply it is used to augment the improved visibility on the web page which helps user to reach what exactly they are searching for. This diminishes bounce rate and increases viewing time on the page.
Rich Snippets can be achieved once the Google understands the meaning and value of content in your web page in order to help the end users to give the instructive results.
Now look at the sample snaps of Rich Snippets of the term Google in Google search. This is how it exactly looks like,
Hope the above image gives the clear idea about Rich Snippet. The first result which is marked is the result of rich snippet, in which extra summary of the particular URL has been given like reviews, ratings and other details. But in a regular snippet, it is not. Notice the difference between both.
The ambition of using Rich Snippet is to increase the click-through rates. It doesn’t mean that it is the only way to place your site in Google’s 1st rank. Web master or SEO people have to do remaining possible practice to achieve clicks from targeted audience by using this procedure as one of them.
How to accomplish this?
There are some specified ways to use the rich snippets in your activity. Let’s look at the most impactful ways to get started with rich snippet.
Google Authorship:
Through author snippets, one can easily do this. This feature allows the users to see the author/owner’s image and name. In article marketing, people can use this to get more views.
Take a look at this example image,
This can be achieved once you have Google+ Profile. Follow these steps to do it,
1. Create Google+ profile with an attractive and original profile picture and with your name. (Ignore if you already own this).
2. Then link your own article/blog or some other content to your Google+ profile using rel=”author” tag. Use this link in author bio page.
3. Finally add a reciprocal link from your Google profile to the targeted site by doing following procedures.
• Edit the contributor To section of your Google+ profile
• In that, click Add Custom Link
• Then add website URL.
• Click Save then.
Note: Google will take time to approve this process and show author information in Google web search page.
Reviews and Ratings:
The goal of reviews and ratings in a rich snippet is to improve the appearance of listing in Google search like following image.
Defined code is available for rich snippets which can be used within HTML code to display different reviews. This allows users to rate or vote up your product or service in an easiest way.
Typically there are different number of rich snippets are on hand to use in the following areas.
o Events
o Music
o Organization
o People
o Products
o Recipes
o Article
o Software applications
Still this feature can be used in many areas in an effective way. Google insist on that marking up your data for rich snippets will not affect your page rank in Google results and also there is no guarantee offered from Google to use your markup, but they encourage users to create a content that users want to use and share.