How would you define Alexa?

Alexa is a company that measures the traffic for a website. It provides a numerical value to your website determining the popularity of the domain in search engines based on traffic flow.
 
Alexa take data from some sources and rank website by popularity. If you get a natural visits then your website rank will be good in alexa.
 
Alexa Toolbar is a utility that helps users to surf the web, there are over 10 million Internet users around the world use this tool
 
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