I usually apply the web standards from the W3C while optimizing the website page, which helps the site to get more points from Google to improvise page rank.
Simply if you want to optimize a website in terms of SEO, you have to keep in mind such things like on page optimization, off page optimization, meta tags also google for a web standards so, I used W3C.
There are numerous methods for enhancing your Web server performances. It gets to be vital when you are managing a high traffic website, however, it typically great practice for giving a better user experience and saving money. A while ago, I published the way of web standards to emphasize great practices around Web advances. One of them used caching capabilities to save time and money.