Instagram is one of the largest social media platform with around 400 million active users overall. Instagram is majorly popular as a photo sharing social site, where people share photos with hashtags.
Hashtags start with “#” continued with the tag defining the mood, quality and status of the person.
Hashtags are the latest trends these days used by the young generation to tag any sort of activity they are with.
The most used hashtags are like #instagood, #instamood, #picoftheday, #instalike,#swag, #style, #instacool.
Instagram is also used to grow your business.
You can always use instagram as a medium for your marketing activities. The first activity you can do is have a Instagram link on your website which would redirect the user to your instagram account. This would help the user know more about your products and services you have shared through pics.
When you share the pics do not forget to add hashtags.
You need to acquire new followers, increase your reach and engage more customers, hashtags would help.
How to use hashtags:
Create hashtags related to your industry/ product.
The next time you add another image, use the same hashtag, if the product is similar to the previous one. Only make sure you check with the hashtag to ensure no one has used it before.
You can promote the hashtag in different ads as well. This will help more searches for the hashtag and the product.
There are various tools available online to check the hashtags. You can check for the hashtags you want to promote to see if any one else is using it.
Number and symbols: Numbers and symbols are allowed in hashtags. Spaces aren’t allowed. So prepare your hash tags accordingly.
Use the best practices for hashtags before using them. Always use hashtags that are relevant to your brand. Do not use hashtags that are already used by someone else. There might be copyright issues. This might harm your brand if you do so. So always be careful with anything you do.