How to target customer in Australia?

Try to get a country specific domain name with the right top level domain

If you can't get the Get the domain name with the right top level domain, try to get an IP address that is located in your targeted country

If your targeted market is the Australia, show your full postal address in your website's footer.

And finally, create country specific web page content
 
How to target customer in Australia?

Do you have enough .au resources? If not, then you should monitor your competitor backlinks. Do you have a proper address in Australia? If yes, then you can start with business listings. You can also try your hands on Display advertising as it works best in this situation.
 
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