How to Set bids in Adwords..?

So many ways to manage your bids, before selecting bid strategy your website must be perfect and SEO friendly, according to your requirement you can set bids... and to get more leads Ad copies must be related to website landing page and keywords should be relevant ...etc
 
Bids strategies -

Your maximum cost-per-click bid (max. CPC bid) is the most you're willing to pay for a click on your ad. By managing your bids, you may influence the amount of traffic your ads receive, as well as the Return on investment (ROI) they generate. With higher bids, your campaign is likely to receive more traffic, although you'll likely spend more money. With lower bids, your campaign is likely to receive fewer clicks and conversions.
 
Edit the ad group default bid for a single ad group
Sign in to your Google Ads account.
Click Campaigns.
Select the campaign you want to edit.
Click Ad groups.
Select the appropriate ad group from the list.
Click the pencil button Edit in the “Default max. CPC” bid column.
Enter a new amount.
Click Save.
 
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