How To Select Effective Keyword For E-commerce Website?

You need to share services or what you are going to sell from your site, Try to have long tail keyword to avoid competition every platform already had competition level @ highest level, so try pick long tail keywords..
And also prefer PPC services to get direct quick queries!!
 
How to Do Keyword Research for SEO: A Beginner's Guide
Step 1: Make a list of important, relevant topics based on what you know about your business.
Step 2: Fill in those topic buckets with keywords.
Step 3: Research related search terms.
Step 4: Check for a mix of head terms and long-tail keywords in each bucket.
Step 5: See how competitors are ranking for these keywords.
Step 6: Use the Google AdWords Keyword Planner (or HubSpot's Keywords App) to cut down your keyword list.
 
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