How to remove bad link from google search engine first page in SEO ?

A reputation management campaign has three basic components:
Identify which search queries (keywords) produce prominently listed, undesirable results (typically this is only the top 10 - aka Page 1)

Create content on multiple sites with the intention of outranking the negative content (remember that, in general, Google will only list a maximum of two pages from a single domain on a given results page)

Optimize those pages with content & links to achieve rankings higher than the negative content, thus "pushing it down" to the 2nd page of results (or further)
 
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