Fast loading page
optimized and interesting content
unique images
website should be informative
use clear and readable fonts
do not use bright colors on your website
For reducing bounce rate the following steps should be taken
attractive and unique landing page
reduce loading time of website
unique and informative content.
I think the SEO always have a track of their site bounce rate. Bounce rate indicate how many visitor on our site move without waiting for more than a sec. For reducing bounce rate you have place unique and interesting content on your site and try to inter link the keyword with other page so that he could manage to click the keyword for his better use.
Few tips for decreasing bounce rate of your website-
Update your outdated content, Don’t use popup, Write shorter & effective paragraphs, Translate your site for international traffic, Make your site search more prominent, Make your 404 page more useful, Improve your page loading speed, Make your website mobile responsive.