How to promote the keywords?

You do not just promote the keywords, because keywords should be clearly indicated on your site.
Keywords used on your site should be the ones that best describe what your site is about.
Optimize your keywords and content to your site, that is the key
 
Keyword promotion can be done by various off page activities. Some of the most effective methods are:

Guest posting
Article submission
Press release submission
Social bookmarks
Classified ads
Infographics submission
 
To promote keywords both ON page and Off page activities are required.

ON page activities:
1. Quality Content
2. Keyword density
3. H1, H2 tag
4. Meta tags
5. Alt tag
6. URL structure
7. Error corrections

Off page activities:
1. Social bookmarking
2. Directory submission
3. Forum submission
4. Blog posting
5. Blog commenting
6. Article submission
 
Create new and original content.Update content frequently.Add content even if your site only sells products.Make sure each page has enough content. Hope this can help you!
 
Got your sights on a keyword? Want to see your website on the elusive first page of Google for a given search term? Prepare yourself: Unless you’re Wikipedia or The New York Times, it won’t be easy. But it’s not impossible, either. Seriously – we do it all the time!

Ranking for a keyword in organic search is a repeatable process. You won’t get the results you want 100% of the time, especially if you’re a new website trying to rank for a popular keyword, but if you take content marketing and SEO seriously, you can start to make things happen. Things like rankings, and traffic, and sales, oh my!

Here are the ten steps to rank for a keyword in Google.

1. Lay the Groundwork
2. Do Your Initial Keyword Research
3. Check Out the Competition
4. Consider Intent
5. Conceptualize the Content
6. Execute
7. Optimize for Your Keyword
8. Publish
9. Promote
10. Analyze
 
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