Got your sights on a keyword? Want to see your website on the elusive first page of Google for a given search term? Prepare yourself: Unless you’re Wikipedia or The New York Times, it won’t be easy. But it’s not impossible, either. Seriously – we do it all the time!
Ranking for a keyword in organic search is a repeatable process. You won’t get the results you want 100% of the time, especially if you’re a new website trying to rank for a popular keyword, but if you take content marketing and SEO seriously, you can start to make things happen. Things like rankings, and traffic, and sales, oh my!
Here are the ten steps to rank for a keyword in Google.
1. Lay the Groundwork
2. Do Your Initial Keyword Research
3. Check Out the Competition
4. Consider Intent
5. Conceptualize the Content
6. Execute
7. Optimize for Your Keyword
8. Publish
9. Promote
10. Analyze