How to promote my Brand Name?

1. Use the three big local listing services

Registering your business with Google Places allows it to be found more easily on Google searches and it shows up on Google Maps. All you have to do is fill out the form and register, then get your business verified through their confirmation process, which can be done either with a phone call or snail mail. Yahoo! also has a big database of businesses called Yahoo! Local. It's free, and is certainly worth the few minutes it takes to set up. Microsoft's Bing has a similar service that's easy to sign up for.
2. Embrace social media

Social media isn't just a tool to gain exposure—it has now become a necessary time investment for every business to make. You can tie in ads and offers on your Facebook page and have a direct channel with your customers on Twitter. Networking on LinkedIn—both at the personal and company level—can be another way to help your startup.
3. Start a blog

A blog not only helps your company get its name out through followers, but is a way to connect with your consumers more directly. But remember that one of the major keys of blogging is to keep your stream updated as frequently as you can. A dormant, abandoned blog is worth nothing.
4. Put up multimedia on YouTube and Flickr

YouTube provides a free way to distribute creative promotional videos, but in order to succeed you must put up content that people want to view and are relevant to your business—a simple ad will not work. A Flickr profile can also help by giving you one place to compile all the photos for your business, and allows you to link back to your website.
5. SEO your company website

Search engine optimization cannot be underestimated in the world of constant Googling. Pick up a book or head over to an online how-to-guide on SEO and make sure your site is primed for performance on search engines.
6. Press releases

Every time your business does something newsworthy, don't hesitate to shoot off a press release—maybe folks will pick up on it. They're a powerful media tool to use to help generate publicity, and having free distribution of them is a bonus. There are dozens of websites out there that you can use for your press releases, such as PRLog and 24/7 Press Release.
7. Join a relevant online community and contribute

Every niche has communities online that you can get involved in. But just signing up for a forum and posting every once in a while about your business isn't beneficial for anyone, and will likely just annoy people. Actively contribute and build a rapport with the community, while keeping your business out of it. Passively promote your business by putting a link in your signature or mentioning it only when the context is appropriate.
 
Create a brand image, or logo
Network
Advertise
Build business partnerships with other organizations
Rely on the power of social networks
Offer freebies
Develop relationships with your customers.
Encourage customers to talk about their experience using your business
 
To get more traffic you can do google ads or facebook ads. And to get good ranking you need concentrate on generating organic backlinks. A meaningfull and unique content will also help you to gain popularity.
 
Make a brand picture, or logo. Far reaching brand acknowledgment is your objective, as it will give your business believability and move others to get the message out about your business. Develop your image by putting your logo in your business stationary, business cards, email marks, leaflets, signs, site and promoting materials.
 
1. Start by defining your brand.
2. When building your brand, think of it as a person.
3. Consider what is driving your business.
4. Aim to build long-term relationships with your customers.
5. Speak to your customers with a consistent tone of voice.
6. Don't repeat the same message in the same way over and over again.
 
Independent venture brands are intensely subject to the individual brand of the proprietor of the organization. The entrepreneur is more often than not (particularly toward the begin of the organization) the individual that is doing the deals and in this way the substance of the organization to its customers. Expanding the brand estimation of the entrepreneur is in this manner a main consideration in expanding the brand estimation of the business itself.
 
to promote brand name, you need:
- make brand identity by using logo, slogan, domain for your site.
- make good content, good sets of keywords
- good support for your customers.
- give lots of free gifts, discounts for your customers.
- using email marketing
- connect your customers on social network
- promote your brand name by using paid advertisement of google, facebook
 
You need to create valuable content
Then use social media and ads
attract traffic to your website
But gradually they will monitor your website
Then you need to take care of a good content
 
These are few tips for promoting your brand name -

Promote Your Article Across a “Wider” Variety of Platforms, such as Quora, Tumblr.
Create a Slide Share Overview of Your Post.
Pin Your Post to a Pinterest Group Board.
Link To Influential Blogs So They Link Back.
Make Your Content Easy To Share.
Email Your Subscriber List For Instant Traffic.
Share To Your Social Networks & Get Your Followers Reading.
 
To promote your brand name you need to reach out to a wider set of audience. How to do it? Firstly, start with making a unique brand identity via your company logo, unique domain, look n feel of the brand. When a friend of mine was facing a similar dilemma, a brand design company, Brand Harvest, helped him design a unique brand. Next you can create shareworthy content such as articles and share it on social media, or platforms like Quora. Now its important to establish yourself as a strong identity in your niche so that you can promote your brand. So, Participate in forums, write guest posts, answer questions on Q&A sites. Try and build conversations around your brand on social media.
 
I think you should choose Social Media to promote your brand. Facebook or social media network is usually used for branding and users engagement. It's a 2-way communication channel. It also has CPC ads type in order to get traffic to your website but it's not much. So if you want mainly focus to get traffic to your website, I think you should choose Google adwords. This way will have the cheaper price than Fb CPC and always support for SEO campaign in the long term.

Good luck to you,
 
If you want your enterprise to stand out in the business world, distinguishing itself from its competitors and carving out a niche in the industry, you need to have a cohesive plan for branding your business. Branding is a difficult, multi-faceted endeavor – it requires careful planning and a lot of introspective thought about what makes your business special and what separates it from its rivals.
 
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