1: Keyword Research. The first step is to first identify the keywords that your site can REALISTICALLY target
2: Identify Your Top Competitors
3: Analyze Your Competitors
4: Social Media and Content Audit
5: Determine Your Barrier to Entry and Strategy
Competitive Analysis in SEO helps you in finding out your competitors and let you know on which keywords they are performing well so that you may get idea what keyword should you used to optimized your website. Steps to do competitors anlysis are:
- Find out your top ranking competitors from Google
- Find out their keywords and backlinks
- Analyze Your Enemy in terms of link velocity, inbound links, Domain authority, Social shares
- Analyze their content strategy
To Focus on competitor's website for SEO, you should analyze that which keywords are they using, what strategies they are using, what kind of backlinks, how are they are using their social media channels etc.