Crawling websites, analyzing them technically and optimizing them based of these findings is standard procedure when it comes to improving online performance. Today, I would like to introduce a new, data-driven solution for optimizing internal link structure: Searchmetrics Link Optimization.
We need to analyze the competitors, how they arrange and how the website is user-friendly. Arranging a website internal structure means to make more user-friendly, attractive and provide genuine imformation for users.